Colour Stories

Colour is known to impact the behaviour of individuals. Let us take a closer look at what it can do to consumer buying preferences.

It is no secret that colour has the ability to alter moods and emotions of people. Interestingly, our brains have the ability to process images 60,000 times faster than text. The colours in it play a huge role in transforming the conversion rate. This is the reason why marketers and business-minded individuals study colours and use them to improve their conversion rate.

Colour Stories

"Bura naa mano, Holi hai!" these words open floodgates of colourful Holi memories, don’t they? As we gear up to play Holi this month, here are some interesting legends associated with this Festival of Colours.

Colour Stories

For time immemorial, red has been synonymous with love. It is considered the colour of passion and romance. Read on to know how it became the colour of love.

Colour Stories

Choose Classic Blue for your home and watch the magic unfold! Read on to know all about it.

Colours have a remarkable ability to influence one’s mood or behaviour. When Pantone released its official colour of the year 2020, Classic Blue- the world of fashion, food, beauty and home decor quickly deciphered ways to incorporate this colour in their products. But little did we know, the intend of choosing this classic hue was a gradual return to everything traditional and simple.

Colour Stories

Trendy wall colours that make a small space feel bigger

Want to know about some fun colours that work for small spaces? And yes, by fun colours we mean some breezy shades from the colour wheel that have been tried and tested before. Interested? Keep reading.

A great home interior is all about acing the art of illusion and using the right design techniques. Wall colours play an important role in this visual trickery. The right paint on the walls can make a room look larger than it actually is.

Colour Stories

Do you know how to use colour psychology to your advantage during tough times? Read on to know all about it.

Colour is a language we all speak. It is powerful, it is universal. It can alter a living space. It can enhance a certain mood and excite the senses. In fact, even purchasing choices are made within seconds, driven by colour alone.

Colour Stories

Did you know that the beautiful art of Chikankari was introduced by Nur Jahan, the wife of Mughal Emperor Jahangir in the 17th century? Read on to know everything about this amazing art…

Colour Stories

If we asked you which colours come to your mind when we say the word ‘Christmas’, it is quite likely that you will reply ‘red’ and ‘green.’ Read on to understand why these two colours are associated with Christmas…

Colour Stories

Ever wondered how colour pencils came into being? Learn all about its origins here…

Pencils have been in production since ages. Today, let’s delve into the story of colour pencils. Colour pencils are those that are made of wax, pigments, additives and binding agents. Some colour pencils are wax, oil-based or water-soluble.

Colour Stories

Ever wondered what is the magic behind the pattern of colours when you turn a kaleidoscope? Read on to know everything about it…