Colour Stories
India and her Love Affair with Red
The colour red needs no introduction. It is the most powerful colour in Indian culture. It is the shade of love and war, of passion and power and of desire and danger. In India, it also stands for happiness and prosperity and is considered pure and auspicious.
For centuries now, red has also been the colour of marriage in India. The bridal trousseau is mostly red or some shade of it. In fact, a married woman can be identified by red vermillion, which is known as sindoor, worn along the hairline.