Research and Development is the engine of growth for Berger Paints. With a constant drive to bring differentiated products keeping consumer benefits and user friendliness in mind, we provide utmost emphasis to analysing the need gap in a category and understanding the extra value it can add by delivering it in the most cost-competitive manner and in a technically superior way.

Our Research and Development team has a Fundamental Research Group and Application Research Group in place that work closely with Market Research teams and rely on interactions with people from the marketplace to understand and anticipate customer needs.